Case StudyEnterprise

England and Wales Cricket Board Enables Fast, Flexible Innovation With OutSystems

A dream for the England and Wales Cricket Board was to provide their 10 million fans with delightful digital experiences.

Damian Smith, the Head of IT, explains how OutSystems has enabled better engagement between athletes and coaches with leading-edge research and data, ultimately increasing the athletes’ performance.

As one of Outsystems first customers in the UK they were looking to move from traditional, waterfall based software development to an agile, mobile first model.

Their Head of Fast Bowling had an idea to develop an ‘Interactive Coach’, a mobile app that captured all the biomechanical data they generated from their fast bowling analysis workshops so that it could be shared with the players for them to use on a day to day basis with their club coaches.

Damian and his team were able to develop an MVP for their use case in only a couple of weeks, and then only two more weeks later it was available on the app store for general download.

Agile Low Code

The low code approach plays a critical role in moving to a more agile approach. For the Cricket Board it meant that new solutions could be quickly developed through business users working alongside developers to rapidly co-create an MVP, that if successful can be quickly scaled for deployment to the app store or distributed to their users.

This has played a key role in transforming the relationship of IT to the business, where the new dynamics is about collaborating to solve and meet business needs. Software developers have been retrained to use the low code platform, enabling them to take on a much larger scale and ambition of project, where prototyping can be undertaken via a much faster, low risk approach.

Read the full story here.


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